{"id":2608,"date":"2020-12-07T10:30:16","date_gmt":"2020-12-07T09:30:16","guid":{"rendered":"https:\/\/plugandbet.com\/?p=2608"},"modified":"2021-06-15T18:31:26","modified_gmt":"2021-06-15T16:31:26","slug":"marketing","status":"publish","type":"post","link":"https:\/\/plugandbet.com\/de\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"[et_pb_section fb_built=“1″ _builder_version=“4.9.0″ background_color=“RGBA(0,0,0,0)“ custom_margin=“0px||0px||false|false“ custom_padding=“0px||0px||false|false“][et_pb_row _builder_version=“4.9.0″ background_color=“RGBA(0,0,0,0)“ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ width=“100%“ custom_margin=“||0px||false|false“ custom_padding=“0px||10vh||false|false“][et_pb_column type=“4_4″ _builder_version=“3.25″ custom_padding=“|||“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.9.0″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“]

Wie wir f\u00fcr einen internationalen Kunden einen schwach laufenden Markt ins Visier genommen und mit gezielten Marketingma\u00dfnahmen genau ins Schwarze getroffen haben.<\/h2>\n

<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.9.0″ _module_preset=“default“ background_color=“RGBA(0,0,0,0)“ width=“100%“ custom_padding=“0px||||false|false“][et_pb_column type=“1_2″ _builder_version=“4.9.0″ _module_preset=“default“][et_pb_text _builder_version=“4.9.0″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“]

Das Problem.<\/h3>\n

<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.9.0″ _module_preset=“default“][et_pb_text _builder_version=“4.9.0″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“]

Ein internationales Unternehmen trat an uns heran sein Produkt in einem Land, in dem das Unternehmen schon aktiv war, noch bekannter zu machen. Der Umsatz sollte mit einem schmalen Budget um 15% gesteigert werden.<\/p>\n

<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.9.0″ _module_preset=“default“ width=“100%“][et_pb_column type=“1_2″ _builder_version=“4.9.0″ _module_preset=“default“][et_pb_text _builder_version=“4.9.0″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“]

Die L\u00f6sung.<\/h3>\n

<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.9.0″ _module_preset=“default“][et_pb_text _builder_version=“4.9.0″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“]

Nach einer Analyse des Status Quo kamen wir einerseits zum Schluss, dass das Produkt noch weiter lokalisiert werden musste und die Kunden noch mehr Informationen im Zusammenhang mit der Nutzung des Produktes ben\u00f6tigten. Das vorgegebene Budget erforderte ein sehr zielgenaues Marketing. Unsere L\u00f6sung umfasste eine lokale Webseite, die vor Ort betreut wurde, das Engagement eines Testimonials, die Entwicklung eines Bonusprogramms und die Kooperation mit lokalen Medien.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.9.0″ _module_preset=“default“ width=“100%“][et_pb_column type=“1_2″ _builder_version=“4.9.0″ _module_preset=“default“][et_pb_text _builder_version=“4.9.0″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“]

Ergebnis.<\/h3>\n

<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.9.0″ _module_preset=“default“][et_pb_text _builder_version=“4.9.0″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“]

Unsere Ma\u00dfnahmen f\u00fchrten zu einer Umsatzsteigerung von 14%, dies aber auf einem sehr hohen Niveau.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"

Wie wir f\u00fcr einen internationalen Kunden einen schwach laufenden Markt ins Visier genommen und mit gezielten Marketingma\u00dfnahmen genau ins Schwarze getroffen haben.<\/p>\n","protected":false},"author":3,"featured_media":2610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\r\n

Wie wir eine internationales Buchungsdaten-Monstrum bezwungen, und in ein schickes Dashboard gesperrt haben.<\/p>\r\n

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.<\/p>\r\n

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.<\/p>\r\n","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"dipi_cpt_category":[],"class_list":["post-2608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projekte"],"yoast_head":"\nMarketing - Plug & Bet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/plugandbet.com\/de\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing - Plug & Bet\" \/>\n<meta property=\"og:description\" content=\"Wie wir f\u00fcr einen internationalen Kunden einen schwach laufenden Markt ins Visier genommen und mit gezielten Marketingma\u00dfnahmen genau ins Schwarze getroffen haben.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/plugandbet.com\/de\/marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Plug & Bet\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-07T09:30:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-15T16:31:26+00:00\" \/>\n<meta name=\"author\" content=\"Stefan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/plugandbet.com\\\/de\\\/marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/plugandbet.com\\\/de\\\/marketing\\\/\"},\"author\":{\"name\":\"Stefan\",\"@id\":\"https:\\\/\\\/plugandbet.com\\\/de\\\/#\\\/schema\\\/person\\\/ce72010a4d16f3365c12007d2fab378c\"},\"headline\":\"Marketing\",\"datePublished\":\"2020-12-07T09:30:16+00:00\",\"dateModified\":\"2021-06-15T16:31:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/plugandbet.com\\\/de\\\/marketing\\\/\"},\"wordCount\":468,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/plugandbet.com\\\/de\\\/marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/plugandbet.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/marketing.svg\",\"articleSection\":[\"Projekte\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/plugandbet.com\\\/de\\\/marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/plugandbet.com\\\/de\\\/marketing\\\/\",\"url\":\"https:\\\/\\\/plugandbet.com\\\/de\\\/marketing\\\/\",\"name\":\"Marketing - 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