How we set our sights on a weak market for an international client and hit the bull’s eye with targeted marketing measures.
An international company approached us to make their product even better known in a country where they were already active. Sales were to be increased by 15% with only a small budget on hand.
After analyzing the status quo, we concluded that the product needed to be localized further and that customers needed even more information related to the use of the product. The given budget required very targeted marketing. Our solution included a local website that was managed on-site, client endorsements, developing a bonus program and cooperating with local media.
Our measures resulted in a 14% increase in sales – but at a very high level.